If you have recently created a website to promote your products online you will probably be wondering about what the most effective ways for utilizing SEO in your webpage will be. Well, if that is the case worry not for, we have created a list of tips and tricks that you can use to help optimize your page and promote your products online through SEO.
- Use semantic tags
If you have created a website to promote your products online you will most likely be faced with the problem of which keywords to use. While it is easy enough to decide that the words vase and porcelain would need to be used for the promotion of a white porcelain vase, those keywords are not enough on their own. For that reason, it is much better to think about semantic tags and keywords. That means that you will need to think about vases thematically and use keywords that would fit into those themes. Examples of such words could be, white, flowers, roses, spring, minimalist, and water. All of these words relate to the object that you are trying to sell even if they are not necessarily directly related. By using all of these tags you can help improve your SEO ranking.
- Catchy Title and a good Description
When it comes to your product page you will actually be able to go a long way by using a good title and a well-thought-out description. Your title should always give someone a vague idea of what the product that they are looking for should be called. Remember that if someone is looking for a white vase, they will search for “white vase” not “Eleanor’s flower pot” which is what you could decide to name your vase. As such, you will want the name to at least provided some basic idea of what your product is. This will make it easier for people to find your page. Similarly, a description is very important if you want to target as many keywords and tags as possible. Writing a thoughtful description with keywords could lead to your products ranking higher.
- Optimize the images
A big mistake many people make when adding photos to their website is that they do not optimize those images. Unoptimized images take longer to load, and the longer your website takes to load the more unlikely it will be that this website will be ranked highly according to SEO. This is because loading time is one of the elements examined by the algorithms used by search engines.
- Add tags to your images
Your images can also have their own set of unique tags. These make them more searchable and thus, they give you one extra opportunity to use words that make your products easily identifiable. To decide on the best tags, you can use Google’s keyword planner tool to find the ones that would help you rank the best.
To learn more about how to optimize your website and rank better on Google we recommend you read the article.