Earlier the attention span of a normal human being was calculated between 15-20 seconds but research shows that the attention span of humans in 2015 is just about 8 seconds (this is lesser than a goldfish whose attention span is over 9 seconds). What does this signify?
As a business owner, these data are bound to catch your eyes. The marketing campaigns one plan for their shop/product should align under the above data so that it fulfils its purpose. The best way to do that is: Change your advertising campaigns to digital signage and ditch the traditional billboard and poster campaigns.
The world is changing at an extremely high velocity, so are the requirements of the market. A good business owner will identify these changes way faster and take appropriate measures to bend the game in their favour. The digital signboards are such a change to be embraced by modern business owners. The advantages of shifting to digital signboards are tremendous.
First of all, the novelty in its design and concept will come off as a better edge to your business. Digital signboards are of various shapes and sizes. Each of them has a very specific marketing bandwidth that they will fit into.
A poster-size signboard from companies like borne numérique Nummax is useful inside a shop for in-house ads and product display, while a billboard is a multifunctional equipment with rigid built quality and classifications. Depending on the budget and the targeted market size one can decide on which LED signage to choose from.
Here are some of the reasons why you as a business person should consider shifting to LED signboards:
- LED signboards are super attractive and novel in the marketing industry.
- LED signboards are crystal clear and readable from a long distance.
- These signboards are cost-effective. The cost of installation and repair are very cheap.
- The LED signboards have a long life as compared to traditional posters and billboards which require frequent repairs or replacements.
- Easy to install and dismantle. The LED signboards can be easily moved from point A to point B with minimum effort.
Apart from the above-mentioned features, a digital signboard has a lot of other advantages as well. For example, a digital highway billboard can display multiple advertisements simultaneously thus increasing the chances of better return of investment for the billboard owner.
Also, these billboards are compatible in almost all weather conditions. So, now is the time to act wisely and switch over to digital signage before the LED signboard wave hits the entire market.